Nudga automatically escalates. If the recipient doesn't acknowledge in time, it re-notifies on a more interruptive channel — first push, then email, then SMS, then a voice call. If they still don't respond after the full chain, it notifies your backup contacts. Every step is logged so you know exactly who was reached and when.

Tap "Done" in the push notification, click the acknowledge link in the email or SMS, or press 1 during the voice call. Replying to the SMS with text doesn't acknowledge — that's intentional, to avoid accidental acks from "ok thanks" replies.

Yes — daily, weekly (specific weekdays), monthly (specific days of the month), or custom intervals. Recurring nudges can also have an "active window" so they only fire during certain hours (e.g. medication reminder every 4 hours, but only between 8 AM and 10 PM). They can stop after N occurrences or on a specific date.

Yes — toggle "Remind me again until I respond" on a nudge, set the cycle delay (5–60 minutes), and Nudga will resend the reminder on that interval until you acknowledge. Useful for things like "feed the cat" or "take the meds you keep forgetting." Note: you can use this OR auto-follow-up escalation, not both.

Three preset escalation patterns built in: Gentle (relaxed pace, lead-up reminders 30m / 2h / 6h before, soft follow-ups), Steady (balanced, 15m / 45m / 90m intervals), and Urgent (quick escalation every 2–5 minutes for time-sensitive matters). All free. Paid plans let you build fully custom escalation policies with your own steps, channels, and timing.

Every nudge logs who was notified, when, on which channel, and whether they acknowledged. For shared nudges, you see acknowledgment status per recipient. The detail screen shows the full notification timeline so you can audit exactly what happened.

Yes — that's the active window feature. Set a start and end time (e.g. 9 AM – 9 PM) and the nudge will only fire within that window, even if its schedule would otherwise hit you at 3 AM. Useful for medication and habit reminders that shouldn't wake you up.

Type a natural sentence ("remind me to pick up Sara from soccer Tuesday at 5"), record a voice memo, or take a photo of a document. The AI extracts the title, time, recipients, and recurrence — then shows you a preview to confirm before creating the nudge. You can edit anything before submitting.

Yes. Photograph any prescription label, bill, or appointment card and the camera parser extracts the relevant details into a reminder. For prescriptions it pulls dosage and frequency. For bills it schedules a reminder 2 days before the due date by default. You review and confirm before anything is created.

Yes. Tap the microphone, speak naturally ("remind me daily at 9 AM to take my vitamins"), and Nudga transcribes and parses it into a structured reminder. iOS uses on-device transcription for privacy; Android uses server-side Whisper. Either way, only the resulting text is sent to the AI parser by default — the audio file is discarded unless you explicitly save it.

Yes — Pro feature. Record a voice clip (up to 60 seconds), attach it to the nudge, and toggle "Play my voice on calls." When the escalation voice call fires, the recipient hears your actual voice instead of text-to-speech. Great for parents reminding kids, partners, or yourself.

No. Nudga works over SMS, email, and voice call even if recipients don't install the app. They acknowledge directly from the message — tap a link in SMS/email or press 1 on the voice call.

Yes. Add multiple recipients per nudge — each gets the reminder on their preferred channel. The nudge is acknowledged when anyone in the group responds, unless you've set per-recipient acknowledgment.

A recipient is who the nudge is for (they're the one who needs to do the thing). A backup contact is who gets notified if the recipient doesn't respond — typically a family member, partner, or caregiver. The escalation chain notifies the recipient first; only after they don't acknowledge does it loop in the backup.

Yes — Small Group plan. Share a nudge with up to 5 people in your group (spouse, partner, kids, parents). Both can see the status, both can acknowledge. Useful for shared responsibilities like grocery runs, picking up kids, or jointly tracking a parent's medication.

When you add a phone number as a recipient, Nudga sends them a one-time opt-in confirmation. They reply to confirm consent (US carrier requirement). Once verified, you can send them SMS and voice call reminders. They can opt out at any time by replying STOP — Nudga immediately stops sending and pauses any active nudges where they're the sole recipient.

Yes — plans can be changed at any time from within the app or on the web. Your existing nudges keep firing even if you downgrade; new SMS / voice / custom-policy nudges just become unavailable until you upgrade again.

Yes — 30-day free trial of the Solo / Small Group features (SMS, voice, custom policies). The trial starts when you create your first nudge that uses a paid feature, not when you sign up. No credit card required to start.

No. Your subscription includes unlimited SMS reminders and voice calls within fair-use limits. We don't meter individual messages — Twilio carrier costs are absorbed in the plan price.

Multi-user organizations (small businesses, healthcare practices, school groups) where multiple admins need to create nudges, see audit logs, and manage shared contacts. $20/month base + $3 per seat. Includes admin visibility, audit logs, and 50 custom escalation policies.

Existing nudges keep firing until their scheduled end. After that, you can keep using the free plan (push + email reminders) indefinitely. We don't delete your data when you downgrade or cancel — you can re-upgrade anytime and pick up where you left off.

All data is stored in encrypted PostgreSQL on AWS in the United States. SMS / voice routing goes through Twilio. Push notifications via Apple APNs / Google FCM. We don't sell or share user data with third parties — see our privacy policy for the full breakdown.

On iOS, voice memos are transcribed on-device using Apple's Speech framework. Only the resulting text is sent to our AI parser; the audio file is discarded after transcription. On Android, audio is sent to OpenAI Whisper for transcription, then discarded. If you explicitly attach the voice clip to a nudge ("Use my voice for this reminder"), it's stored encrypted in private cloud storage and only played during that specific reminder.

Yes — from Profile → Account Settings → Delete Account, or by emailing hello@nudga.io. Deletion removes your nudges, contacts, channel addresses, and any voice clips. Audit logs are anonymized but retained for 90 days for fraud prevention. After that, all personally identifiable data is permanently purged.

Text typed into the AI agent, voice transcripts, and OCR text from photos are sent to Claude (Anthropic) for parsing. We log the request and response in CloudWatch for debugging and quality (anonymized except for the user ID). Inputs are NOT used to train any AI model — Anthropic doesn't train on API inputs by default.